Planning, Realization and Communication
Successful B2B events bring people together. They are the perfect place to exchange ideas, make new contacts or deepen existing ones. For companies, events are an excellent platform to present themselves and to strengthen their team spirit.
I conceptualize, plan and realize your regional, national and international events, trade shows and meetings. In addition to playing a key role in the planning process, I can assist you with reaching your goals and conveying your message effectively. I can adapt flexibly to your requirements and work in a goal-oriented way towards making your event an unforgettable experience.
With more than 20 years of experience in international project and event management, I support you with events such as:
- Trade shows
- Customer meetings
- Inhouse fairs
- Sales meetings
- Open days
- Internal events
My service focuses on your needs and demands and can include any or all of the following:
- Conception of the event aimed at your requirements and expectations and based on external conditions, objectives, target-group and corporate strategy
- Creation of task, time, budget and personnel plans
- Planning of trade fair presence in line with your exhibits, your goal and your corporate identity
- Research and bookings of event locations and hotels
- Scheduling of regular status meetings and briefings
As your reliable, quality- and cost-oriented parter in event management, I am happy to support you with some or all of these services. Let us brainstorm what your next event might look like.
The right plan makes the difference between a futile and a successful event. But there is more than just a good plan. Many things have to be organized before, during and after the event. Tasks of service providers and partners have to be coordinated, materials and exhibits have to be supplied at the right place and the right time, and accompanying activities have to be included in the schedule. It can be challenging to keep an overview.
But that is why I am here: I make sure everything runs smoothly. With my expertise, I support you with the following:
- Logistics and shipment of exhibition stands, exhibits and advertising material
Process and staff organization
- Briefing of employees in advance and during the event
- Coordination of marketing campaigns and press releases as well as accompanying activities such as meetings, one-to-one discussions or team-building activities
- Lead management, surveys and feedback processing
- Coordination of stand construction companies and service providers
- Logistics and communication with partners
- Ongoing cost tracking and budget control
An event offers a great amount of communication opportunities that can turn any event into a great experience. This includes invitations tailored to the target group in advance of the event, accompanying news coverage, for example in Social media and on the website or the in-house blog. In addition, efficient marketing and advertising activities can support the overall goals of the event.
I am happy to assist you with some or all of the event-accompanying tasks.
- Regular communication with the planning team, internal, cross-functional or cross-divisional teams
- Creation of a multi-channel communication plan for the event, matching the overall communication concept
- Planning of marketing and advertising activities according to the marketing strategy and the event objectives
- Presentation of your company and your products based on your corporate identity and the brand management
- Control and monitoring of implementation